PR Senior Vice President- Real Estate

New York, USA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive North America real estate PR leadership for PURPLE, aligning strategy with company goals and elevating client brands.

  • Must-have: 10+ years of PR, with real estate sector experience.
  • Standout: Deep design/architecture background shaping placemaking and cross-market impact.

Job Description

Responsibilities

  • Provide visionary leadership and strategic direction for the North America real estate division, ensuring alignment with PURPLE's overall goals and objectives.
  • Oversee the daily operations of the team, fostering an inclusive and high-performance culture while mentoring and developing staff to their full potential.
  • Develop and manage departmental budgets, ensuring resource allocation aligns with strategic priorities. Oversee headcount planning and staffing strategies to optimize team performance and deliver client success.
  • Act as a strategic advisor to clients, offering insights and expertise that drive value and support achievement of their business objectives.
  • Cultivate and maintain strong relationships with key clients, ensuring outstanding service delivery and satisfaction across the portfolio.
  • Leverage deep experience in design and architecture to enhance cultural placemaking initiatives, ensuring that projects resonate with community identity and elevate the client’s brand presence.
  • Lead initiatives to identify and pursue new business opportunities, enhancing the division's presence and growing client relationships within the real estate sector.
  • Manage high-profile client programs and campaigns from conceptualization through execution, ensuring they meet strategic objectives while respecting budgets and timelines.
  • Drive media relations efforts, leveraging superior contacts with reporters in real estate, business, design, architecture, trade, culture, and hospitality to secure extensive brand coverage and endorsements.
  • Demonstrate strong relationships and pitching skills to effectively communicate client stories and initiatives, ensuring favorable media placements and partnerships.

Requirements

  • 10+ years of public relations experience, with a proven track record in the real estate sector. Experience working with mixed-use developments, high-end luxury residential, retail, commercial, and branded residences.
  • Leadership Acumen: Demonstrated ability to lead and inspire teams, managing account executives and other staff to achieve high levels of performance.
  • Budgeting and Financial Acumen: Strong experience in managing departmental budgets and resources efficiently to maximize impact and productivity.
  • Exceptional Communication: Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively to various stakeholders.
  • Design and Architecture Experience: Deep knowledge and experience in design and architecture, with an ability to integrate these elements into comprehensive PR strategies and initiatives.
  • Problem-Solving Skills: Strong problem-resolution abilities, with a creative mindset to prioritize multiple assignments and navigate fast-paced environments.
  • Networking Ability: Extensive high-level media contacts and relationships across key industries, particularly in real estate, business, design, architecture, trade, culture, and hospitality, with a knack for fostering valuable partnerships.
  • Collaborative Spirit: Ability to thrive in a team-oriented environment, promoting a culture of collaboration and shared success.
  • This role can be based in Miami, LA or New York

Preferred

PURPLE logo

PURPLE

3.4 Glassdoor

Welcome to Purple — home of the one, the only, the Purple GridTM. Ranked #1 in Customer Satisfaction with bed in a box mattresses by J.D. Power, including best in both support and comfort! We’re a one-of-a-kind innovation brand that is on a mission to meaningfully improve lives by helping Every Body get the comfort they deserve and the support they need. Our premium comfort innovation products start in the bedroom and extend beyond to provide optimal comfort everywhere you go. With a variety of mattresses, bedding, bases, seat cushions, dog beds, and more, Purple is quickly becoming the iconic color of true comfort, true innovation, and truly feeling great.While most new mattress companies only focus on just a simpler mattress buying experience with the same foam mattresses, Purple is committed to simply making a better mattress (with the better buying experience, to boot!). The only mattress with the Purple GridTM, Purple is instantly soft where you want it and firm where you need it – all at once. It's the comfort you crave, the support your back needs. Plus, 1,500+ open airways help dissipate body heat rather than trapping it, so you don't sleep hot.It all started in 1989 when two engineer brothers, Tony and Terry Pearce, set out with a mission to invent technology and create local jobs that meaningfully improve the lives of everyone involved. Over the last 30+ years, the Brothers Pearce have revolutionized the comfort industry by innovating various No Pressure® cushioning materials used in everything from wheelchairs and critical care hospital beds to sporting goods and high-end mattresses. Then, in September of 2015, they successfully launched The No-Compromise Purple® Mattress on Kickstarter, and it's been uphill from there — continually inventing, improving, and creating ways to make the world a more comfortable place.

Founded in 2015
Lehi, Utah, USA
1.2K employees (115 in marketing)
52% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
5.5M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
44.2%
Direct
44.3%
Referral
5.5%
Social
2.5%
Paid
3.3%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
91 (7% of company)
Median Career Experience
15.5 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$63M
Last Raise
$61M
Post IPO Equity, 3 years ago

Funding History

  • Feb 2023
    Post IPO Equity • $61M
  • Jan 2021
    Post IPO Equity
  • Oct 2016
    Equity Crowdfunding • $2M

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