PR and Outreach Manager at National Positions | USA | $65K/yr – $85K/yr

National Positions

PR and Outreach Manager

USA (On-site)

$65K/yr – $85K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive earned media and SEO-aligned outreach for a data-driven digital marketing agency, owning media relations and executive thought leadership initiatives.

Must-have: 3–6+ years in PR with proven media placements and backlinks.
Standout: Experience with PR tools (Cision, Muck Rack, Prowly) and CRM systems.
Standout: Ability to align PR with SEO campaigns and measure impact.

Job Description

Responsibilities

Build and maintain relationships with journalists, editors, bloggers, and industry publications
Pitch newsworthy stories, product launches, thought leadership, and data-driven insights
Secure earned media placements (online, print, podcasts, newsletters)
Drive backlinks and brand mentions to support SEO and AI search visibility
Collaborate with SEO and content teams on campaigns that earn coverage
Identify opportunities for bylined articles, quotes, and expert commentary
Develop outreach angles tied to Product launches, Industry trends, Data insights, Seasonal and local opportunities
Coordinate PR calendars with marketing campaigns
Build and manage media lists and outreach databases
Track journalist preferences, responses, and coverage history

Requirements

3–6+ years in PR, media relations, or digital outreach
Proven track record of securing media placements and backlinks
Strong written communication and pitching skills
Understanding of SEO, backlinks, and digital authority
Experience managing outreach tools and CRM systems
Experience with PR tools (Cision, Muck Rack, Prowly, BuzzSumo, etc.)
Highly organized, proactive, and self-directed

Preferred

Experience in home decor, fashion, and eCommerce
Familiarity with AI search, Google Discover, and modern content distribution
Data-driven mindset (using reports, surveys, or insights to pitch stories)

National Positions

National Positions, The Digital Growth Agency, is a 360-degree digital marketing firm located in Southern California. We proudly work with a broad range of B2B and B2C companies from all over the world. Our number one objective for every client is the same—measureable growth—achieved through a data-driven, customized, strategic marketing plan designed to meet brand-specific goals. We strive to build traffic, produce leads and grow sales for our customers. From content creation to search engine optimization to campaign management, our expert marketers work together to get brands seen, heard, and ranked above the competition.Founder and CEO Bernard May is also a noted Forbes Agency Council Contributor, see his profile here! https://www.forbes.com/sites/forbesagencycouncil/people/bernardmay/#32c1a8e03241 www.NationalPositions.com

Founded in 2005

Westlake Village, California, USA

141 employees (75 in marketing)

www.nationalpositions.com