PR & Marketing Director

Clearwater, FL (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate the end-to-end marketing and PR function to build a strong brand, drive multi-channel demand, and translate data into measurable growth across campaigns and media.

  • Growth & Brand Strategy: Define and execute cross-channel marketing and PR to elevate brand and audience reach.
  • Campaign & Content Ops: Lead integrated campaigns across digital, social, print, and events with compelling content.
  • Analytics & Leadership: Use data to optimize performance and mentor a growing marketing team.

Job Description

  • Growth & Brand Strategy: Develop and execute a comprehensive marketing and PR strategy aligned with organizational goals.
  • Brand Awareness: Lead all brand awareness initiatives to strengthen and grow the organization’s presence locally, nationally, and beyond.
  • Demand Gen: Drive demand generation through targeted campaigns that expand reach and attract new audiences.
  • Social Media Leadership: Oversee all social media platforms, ensuring consistent voice, engagement, and growth across channels.
  • Content & Creative: Direct content creation strategy, including blog posts, email marketing, video, photography, and other digital assets.
  • Campaign Management: Launch and manage integrated campaigns across digital, social, print, and event channels.
  • Media Relations: Build and maintain media relationships; manage press releases, media pitches, and earned media opportunities.
  • Team Leadership: Manage and coach a growing marketing team, fostering creativity and accountability.
  • Analytics & Optimization: Use analytics and data-driven insights to measure performance, optimize campaigns, and report on key metrics.
  • Budget & Vendor Management: Manage marketing budget and vendor/agency relationships.
  • Experience: 7+ years in marketing and/or PR with at least 3 years in a director or leadership role.
  • Brand & Demand: Proven track record in brand building, demand generation, and audience growth.
  • Social & PR: Deep expertise in social media strategy and content creation; strong public relations and media relations background.
  • Campaigns: Ability to develop and execute integrated, multi-channel campaigns that drive measurable results.
  • Communication: Exceptional written, verbal, and visual communication skills.
  • Leadership: Proven leadership with the ability to mentor and develop a team.
  • Analytics: Strong analytical mindset with data-driven strategy and reporting experience.
  • Mission Fit: Passion for mission-driven work; wellness or healthcare experience a plus.
  • Technical: Proficiency with digital marketing tools, CMS, CRM, and analytics (e.g., Google Analytics).
  • English: Must speak English with excellent written and verbal communication skills.
LifeWorks Wellness Center logo

LifeWorks Wellness Center

We can help you regain your health! LifeWorks Wellness Center was founded in 1997. From the very beginning we wanted to create a healing center where people could get the best medical care possible in an environment where they would be treated like family. LifeWorks has become a place where the chronically ill person can get better, the well person can gain more youthfulness, and the athlete can see soaring performance.We love what we do and we get these results routinely every day because at LifeWorks, we fix people.We do not do “band aid” medicine, or “cover up the symptom” medicine. We find what is really wrong with your body and handle it. There is almost always a real and discoverable cause (or causes) for chronic pain, fatigue, heart disease, diabetes, hormone problems, menopause, memory loss, sleep problems, obesity and autoimmune disease. We help you to eliminate unneeded medications and get healthy and more youthful so you can enjoy a long life with a pain free energetic body.

Founded in 1997
Clearwater, Florida, USA
45 employees (3 in marketing)