Responsibilities

• The Public Relations/Marketing Associate is responsible for assisting the Public Relations/Marketing manager and director in implementing the hospital marketing and public relations program by managing and creating content for social platforms and providing analytic data to assist in decision making for the organization.
• Develops (write, record, design, edit) digital marketing strategies for social media sites on behalf of Horizon Health.
• Analyzes and optimizes campaign performance across platforms.
• Grows social media following across all platforms.
• Develops and maintains cadence for offsite visits for content production.
• Manages all Google My Business listings, including responding and triaging reviews as appropriate.
• Keeps current with Google analytics platform and related internet tracking to optimize marketing campaigns and ensure compliance.
• Tracks & assesses marketing campaign initiatives.
• Develops video content—coordination and/or production—appropriate for social media channels.
• Creates materials: fliers, brochures, social media images.

Requirements

• Understanding of social media marketing principles, experience with social media platforms, and demonstrated ability to transform these skills into targeted marketing campaigns
• Experience creating compelling content for social media platforms
• Working knowledge of analytics tools, such as Facebook Business Suite
• Ability to interact with medical staff and patients in clinical settings
• Must be self‑motivated, willing to take initiative, and able to work without supervision
• Strong ability to juggle multiple projects in a fast-paced environment
• Exceptional verbal and written communication skills
• Associate, Bachelor’s, or applicable certificate in marketing/communications related field—or proven work experience
• Must have good organizational skills and much attention to detail
• Knowledge of simple photography, editing, and design programs desirable (such as Adobe Suite, iMovie, Canva, etc.)

Benefits

• Horizon Health is committed to caring not only for our patients, but for our staff as well. We offer you an extensive total compensation and benefits package. As an employee of Horizon Health, your benefits include a competitive salary, medical, dental and vision insurance, Employee 403(b), health savings account with Company match, as well as Vacation, Sick and Paid Holidays.