PR Manager

Responsibilities

• PublicRelations & Brand Communications
• - Develop and execute PR strategies and campaigns across assigned Fashion & Lifestyle brands, ensuring alignment with brand positioning, business objectives and seasonal marketing priorities.
• - Develop, draft and edit press releases, media alerts, pitches, messaging and other communications materials, adapting storytelling and tone of voice to each brand's identity and target audience.
• - Proactively identify and pursue earned media opportunities across fashion, lifestyle, entertainment, culture and business publications to drive brand visibility and support key initiatives.
• - Build and maintain relationships with national, regional and industry media, as well as stylists, publicists and other relevant industry contacts.
• - Lead PR coordination with global operating partners, internal Brand Marketing teams and external agencies to align on communications strategies, product priorities and campaign execution.
• - Manage PR initiatives surrounding seasonal launches, brand partnerships, events, press days, product placements and other key brand moments.
• Integrated PR & Influencer Collaboration
• - Partner with the Influencer Marketing Manager to align earned media strategies with influencer programming and broader brand marketing objectives.
• - Identify opportunities to amplify influencer partnerships, talent collaborations and creator-led campaigns through earned media and editorial storytelling.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing or a related field preferred, or equivalent professional experience.
• 3 + years of relevant experience in public relations, preferably within fashion, lifestyle, retail or consumer brands. A combination of agency and in-house experience is preferred.
• Demonstrated experience independently managing PR campaigns, brand initiatives and multiple projects from concept through execution.
• Experience collaborating on influencer marketing campaigns, talent partnerships and integrated activations, with an understanding of how these initiatives complement earned media strategies.
• Strong media relationships and an understanding of the evolving earned media, influencer and entertainment landscape.
• Excellent written and verbal communication skills, with demonstrated ability to draft compelling press materials, pitches, messaging and executive-facing communications.
• Strong project management skills, with experience managing budgets, timelines, deliverables and multiple stakeholders.
• Experience working across multiple brands or accounts, with the ability to adapt strategies and communications to distinct brand identities.
• Experience managing external agencies, vendors and cross-functional relationships.
• Proficiency in Microsoft Office Suite and familiarity with PR and influencer management platforms, such as Muck Rack. Experience with Canva and social analytics tools is a plus.

Preferred

• Experience with Canva and social analytics tools is a plus
• A combination of agency and in-house experience is preferred

Benefits

• You'll enjoy coming to work because we have a refreshing company culture that is open, entrepreneurial and fun.
• Competitive salary and bonus structure
• Healthcare Benefits including dental and vision
• Flexible spending account (FSA) or health savings account (HSA)
• Short-term and Long-term disability
• Parental Leave
• Life insurance
• Pet Insurance
• Paid Vacation
• Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.