PR Manager at The Farmer's Dog | New York, USA | $100K/yr – $115K/yr

The Farmer's Dog

PR Manager

New York, USA (On-site)

$100K/yr – $115K/yrMid Level7+ years expFull time

Posted 4 months ago

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Job Summary

Lead proactive PR strategy and media relations for The Farmer’s Dog, driving brand visibility and crisis readiness.

Own the proactive media strategy, crisis plans, and executive briefing materials.
Must-have: 7+ years in public relations with strong brands or high-growth environments.
Standout: deep media network and cross-functional collaboration.

Job Description

Responsibilities

Activate a proactive, integrated media strategy and process to increase awareness of our organization in partnership with the Head of Communications
Oversee the creation of press materials, including press releases, media kits, and executive briefing documents
Implement comprehensive crisis communication strategies by identifying potential risks or vulnerabilities and building proactive plans to address them effectively
Develop, manage, and leverage relationships with key media outlets and journalists to maximize coverage and enhance brand visibility in target markets
Own key metrics to measure the effectiveness of PR and provide regular reports on successes and areas of opportunity
Represent The Farmer’s Dog at trade shows and events to build brand visibility and network with key stakeholders

Requirements

7+ years of experience in public relations, with a focus on strong brands and/ or high-growth working environments
A deep network of strong media relationships across media and influencers to leverage and tell our story in a compelling way
Detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously
Love writing — of all shapes and sizes. From navigating a headline’s tight character limit to crafting a detailed video script, every word deserves consideration
Excellent verbal and written communication skills
Deep understanding of social media platforms and influencer engagement
Ownership mindset with strong problem-solving skills and ability to prioritize tasks effectively
Ability to build strong cross-functional relationships, facilitate discussions and drive consensus
Love dogs

Preferred

Experience supporting product launches or brand campaigns
Nimble, collaborative, detail-oriented mindset

Benefits

Dog-friendly office in SoHo
Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company supported mental health benefits
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO
Discounted fresh food for your pup
Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

The Farmer's Dog

3.3 Glassdoor

The Farmer’s Dog was created by two dog lovers to radically improve the $100 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Brett Podolsky’s dog Jada suffered from severe stomach issues for the first two years of her life, before he tried home-cooking for her on the advice of a vet. Seemingly overnight, she was cured. Brett soon realized that the way pet food was being marketed was very different than the way it was made, so he teamed up with his friend, Jonathan Regev (and his dog, Buddy), to build the product they wished existed for their own dogs. Today, The Farmer’s Dog has served hundreds of millions of meals nationwide through its personalized plans, delivering fresh, healthy food to dogs and peace of mind to their humans. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. To date, The Farmer’s Dog has raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. We're backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier, and are aiming to build a company as healthy as the dogs we feed.Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.We want everyone who works at The Farmer’s Dog to be their authentic selves. For dogs, authenticity is the default. For people, we need to be more intentional about creating an environment where authenticity is the norm. That’s why we’re committed to hiring and supporting a diverse workforce, and investing in policies, hiring processes, and training that create and sustain an inclusive team.

Founded in 2014

New York, New York, USA

931 employees (70 in marketing)

www.thefarmersdog.com/careers

50% recommend to a friend

63% CEO approval