PR Manager at CUPSHE | Los Angeles, CA | $80K/yr – $120K/yr

CUPSHE

PR Manager

Los Angeles, CA (Hybrid)

$80K/yr – $120K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive PR leadership for Cupshe across fashion, lifestyle, and talent-driven storytelling with a focus on media relationships, SEO-aligned campaigns, and high-quality coverage.

Must-have: 5+ years in fashion/lifestyle PR with proven media relationships.
Standout: Experience integrating PR with SEO, GEO, and backlink strategy to boost discovery.
Standout: Strong cross-functional execution with influencers and events to maximize impact.

Job Description

Responsibilities

Support the development and execution of PR plans across seasonal campaigns, capsule launches, and brand moments
Translate brand narratives into clear, relevant, and culturally engaging media angles
Ensure consistent PR support across major campaigns, ongoing storytelling, and always-on brand visibility
Build and maintain relationships with fashion, lifestyle, and culture media
Secure consistent, high-quality coverage aligned with brand priorities
Manage media outreach, follow-ups, and day-to-day press communication
Prepare interview briefs, messaging, and written responses as needed
Identify opportunities to position Cupshe within culture, entertainment, and talent-driven conversations
Support storytelling around campaigns, brand moments, and talent partnerships (including It-girl and influencer narratives)
Help shape PR angles that feel timely, shareable, and relevant to current trends

Requirements

5+ years of PR experience in fashion, lifestyle, beauty, or consumer brands (DTC experience is a plus)
Strong relationships with fashion, lifestyle, and culture media
Solid understanding of digital PR, SEO, GEO, and backlink strategy
Experience managing PR agencies and external partners
Proven experience working in a fast-paced, high-growth environment
Strong commercial awareness and ability to connect PR efforts to business impact
Highly organized, detail-oriented, and able to manage multiple workstreams
Strong communication, writing, and presentation skills
Proficient in Excel and PowerPoint (comfortable with tracking, reporting, and building decks)
Strong interest in fashion, culture, and talent/influencer landscape

Preferred

DTC experience is a plus

Benefits

Health insurance including dental, vision and life
401k with 3% match
12 paid public holidays
6 paid sick days
10 vacation days in the 1st year, prorated upon hire and increased by tenure
Paid Maternity Leave
Hybrid work schedule, Tuesday, Wednesday and Thursday onsite

CUPSHE

Cupshe is a California-inspired beachwear brand created for the most vibrant, fun, and fearless women in more than 100 countries over the world. Our brand is founded on the principles of positivity, quality, inclusivity, and affordability, we are devoted to being the world’s leading beach fashion brand. Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover-ups, all our pieces are crafted with love, encompassing patterns, textures, and fabrics that go from beach to brunch effortlessly. We're committed to stay true to our roots in our mission to inspire everybody to embrace beauty and enjoy sunshine. At Cupshe, customer satisfaction isn't just a goal; it's our core commitment. We celebrate success with those who contribute value, encourage creativity with open minds, maintain a swift pace, and foster collective growth. These aren't just values; they're the essence of Cupshe's DNA.To learn more about Cupshe, follow us @cupshe.com, instagram.com/cupshe

Founded in 2015

Los Angeles, California, USA

116 employees (53 in marketing)

www.cupshe.com