PR Influencer Marketing Lead

Los Angeles, CA (On-site)

$110K/yr – $150K/yrSenior Level6+ years expFull time

Posted 7 days ago

Job Summary

Own and scale PR and influencer programs end to end, shaping executive storytelling and multi-channel campaigns in the B2B SaaS and AI space across media, events, and partnerships.

  • Lead end-to-end press, influencer, and creator programs
  • Coach executives for interviews and speaking opportunities
  • Track coverage and steer pitches based on share of voice

Job Description

Responsibilities

  • Own PR and influencer marketing end to end.
  • Build and maintain relationships with journalists, podcast hosts, and industry voices who cover B2B SaaS, tech, and AI.
  • Live inside tech Twitter/X and the influencers driving the AI and B2B conversation, catching trends early enough to bring our CEO a specific way to get into them while they’re active.
  • Turn launches into sequenced drumbeats, coordinating events, podcasts, press, and content so each moment builds on the last
  • Prep and coach our executives for press interviews, podcasts, and speaking opportunities, sharpening the story they tell as much as booking the calendar
  • Identify and run influencer, creator, and customer partnerships, from first outreach through content and distribution
  • Track coverage and share of voice — where Planhat is (and isn't) showing up in the conversations our buyers are having — and use it to decide what to pitch next
  • Brief and direct any outside PR agencies we bring in, so what they pitch matches our story and their placements actually land

Requirements

  • Experience: 6–9 years running press, PR, or influencer programs in-house at a B2B SaaS or tech company, with real placements and relationships you can point to.
  • Media instinct: A sense for what's actually newsworthy and the craft to write a pitch that can cut through the noise.
  • Relationship builder: You invest time in building relationships with journalists, podcast hosts, and influencers for the long term.
  • AI fluency: Comfortable using AI tools to move faster on research, drafting, and monitoring, and building repeatable systems with them rather than starting from zero every time.
  • Executive-ready: Comfortable coaching executives and other non-marketers to sound like themselves in interviews and on stage.
  • Ownership: Comfortable being the first person to build a function from nothing with no existing playbook or team to lean on.

Benefits

  • generous PTO policy
  • performance bonuses
  • long term incentives
  • other benefits
Planhat logo

Planhat

4.3 Glassdoor

Planhat is a customer platform where commercial teams work better.We build and deploy frontier technologies—integrating data, AI and collaboration—that empower industry leaders to acquire and grow lifelong revenue.Always hiring at www.planhat.com/careers.

Founded in 2015
Malibu, California, USA
205 employees (12 in marketing)
81% recommend to a friend
100% CEO approval

Salaries

Posted range

$110K/yr – $150K/yr

Taken straight from the job posting.

See all Planhat salaries

Marketing Team

Marketing Team Size
9 (4% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$50M
Last Raise
$50M
Series A, 4 years ago

Funding History

  • Apr 2022
    Series A • $50M

Traffic Signals

Monthly Visitors
102.2K
Monthly Google Ads Budget
$40.7K
Traffic Source Mix
Search
30.4%
Direct
60.2%
Referral
7.2%
Social
1.2%
Paid
0.9%

Headcount Trend

Current headcount: ~212
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PR Influencer Marketing Lead

Planhat · Los Angeles, CA · On-site