Responsibilities

• Develop and pitch stories that connect our product, data, and customer use cases to the trends journalists and editors are already covering, across mainstream press and trade/vertical outlets spanning media, education, insurance, fintech, and AdTech/SaaS.
• Build and maintain relationships with reporters, editors, and industry analysts
• Own day-to-day media outreach and serve as a primary point of contact for press inquiries.
• Aggregate product data, customer insights, and market trends into attention-demanding narratives, including original research, reports, and data stories that give press and prospects a reason to pay attention.
• Write and produce content that brings our product and use cases to life: blog posts, ebooks, reports, and infographics.
• Package that content for distribution by pitching it to press and publishing it across social, so each piece earns coverage and drives engagement, not just a publish date.
• Partner with Product, Sales, Customer Success, and Leadership to spot newsworthy moments (launches, data findings, customer wins, industry shifts) and turn them into PR opportunities.
• Track coverage, share of voice, and content performance, and use those insights to sharpen future pitches and content.
• Represent our voice and positioning consistently across press, content, and social, translating our approach into stories that land with each audience.

Requirements

• 5+ years of experience in B2B PR and content, ideally at an emerging tech, SaaS, or AdTech company, and able to share our B2C app stories.
• Proven track record securing coverage with mainstream press and trade/vertical publications across multiple industries.
• Experience creating and repurposing long-form and visual content (blog posts, ebooks, reports, infographics) for both press pitching and social distribution.
• Startup or scale-up experience, comfortable moving fast, wearing multiple hats, and building processes where none exists yet.
• Excellent written and verbal communication skills; highly organized with strong attention to detail.
• A strong writer first, you can shape insights and data into stories that command attention, from a single social post to a full-length report.
• Comfortable pitching, confident selling a story to a skeptical reporter and selling an idea internally.
• Curious and plugged into the news cycle, digitally social, and always testing what content format and angle will break through.
• Action-oriented and able to juggle multiple stories and projects at once without losing quality.

Preferred

• Education and/or enterprise industry experience is a plus.