Responsibilities

• Strategic Communications & Public Relations: Serve as publicity lead/publicist for select touring and annual events, such as Disney On Ice, Monster Jam, WIAA, and for designated business units/events, such as Green Bay Gamblers and Blue Green Events; Develop and execute a comprehensive public relations, social media, and community engagement strategy that supports the Resch Complex’s brand, business goals, event visibility, and community presence; Plan, develop, and execute public relations campaigns for priority events, organizational initiatives, and community programs, including campaign timelines, key messages, media outreach, spokesperson preparation, and follow-up reporting; Write, edit, localize, and distribute press materials, advisories, talking points, video assets, and media kits for events and corporate announcements; Serve as a primary storyteller for the PMI by creating engaging content that highlights upcoming concerts, sporting events, trade shows, conventions, consumer shows, family events, community programs, guest experiences, partnerships, and behind-the-scenes activity; Serve as primary media contact and company/media spokesperson for corporate, non-event, and industry news-related matters; Facilitate crisis communications and sensitive public messaging in coordination with leadership, ensuring communications are accurate, timely, professional, and aligned with organizational standards; Develop and maintain crisis communication plans, talking points, response protocols, and escalation procedures in coordination with leadership to support timely, accurate, and consistent messaging during sensitive or high-profile situations; Coordinate press conferences, interviews, and on-site media opportunities; Serve as event or backup spokesperson for Gamblers, TicketStar, Resch Complex, Meyer Theatre and Blue Green Events, including radio, TV, and appearances; Coordinate, attend, and supervise early-morning PR activations and promotional opportunities throughout the organization; Stay current on industry trends and local news to provide informed communication guidance.
• Video, Digital & Social Content: Develop short-form video content for internal and external platforms; Capture, edit, and publish multimedia content for events, announcements, and brand storytelling; Co-own and lead the day-to-day development and execution of PMI’s YouTube/video strategy in partnership with the Marketing Managers, including content planning, channel growth, video optimization, performance tracking, and cross-platform storytelling; Develop recurring video content concepts such as event previews, behind-the-scenes features, community highlights, artist/promoter support, employee spotlights, venue education, and post-event recaps; Track video and digital content performance, using insights to improve reach and engagement; Manage day-to-day social media platforms, including content planning, copywriting, scheduling, posting, monitoring, audience engagement, issue escalation, and performance tracking; Ensure digital content aligns with PMI brand standards; Collaborate with marketing, ticketing, guest services, operations, food and beverage, sales, sponsorship, and event management teams to ensure consistent messaging and a coordinated guest-facing approach.
• Internal Communications: Demonstrate and embody the PMI Entertainment Group Culture and Customer Service values; Serve as the primary content creator for internal newsletters and company announcements; Communicate leadership updates and coordinate internal messaging across departments; Lead communication components of the PMI orientation program for new full-time employees.
• Community Relations & Digital Reputation: Build relationships with local media, community organizations, civic leaders, nonprofits, tourism partners, chambers, schools, neighborhood groups, and key stakeholders; Represent PMI at community meetings, networking events, business functions, tourism activities, and other public events as assigned; Track, document, and communicate PMI’s community involvement, charitable partnerships, donations, tours, and outreach efforts for internal awareness, external storytelling, and leadership reporting; Coordinate and conduct tours for college, high school, and community groups; Monitor and respond to Google reviews for PMI, Resch Center, Resch Expo, Meyer Theatre, Blue Green Events, and the Green Bay Gamblers; Respond to and triage guest feedback received through digital channels, resolving routine concerns and escalating sensitive or reputation-critical issues as appropriate.
• Event & Administrative Support: Coordinate photographers for concerts and other major events; Coordinate on-site support for tour publicists and media teams; Provide direction, coordination, and oversight to interns, photographers, content contributors, or event support staff as assigned; Build and maintain TicketStar event listings for all venues; Submit event information to Discover Green Bay and other community-driven calendars; Update guest-facing communication systems, and other announcements; Update building, parking, and other operational information across relevant websites as needed; Schedule alerts on the Resch Complex and TicketStar website homepages when needed; Manage incoming donation requests by tracking submissions, eliminating duplication, and processing or escalating requests that require communication support; Maintain consistent brand voice, visual standards, messaging, and tone across communications; Attend department meetings, contribute to marketing brainstorms, and support cross-functional initiatives; Maintain professional appearance, uphold safety protocols, and follow PMI energy-conservation guidelines.