Responsibilities

• Develop and execute PR strategies that support product launches, partnerships, seasonal campaigns, and brand initiatives
• Build and maintain strong relationships with lifestyle, home, design, and retail media
• Oversee the development of press releases, media pitches, fact sheets, and brand storytelling material to be shared with press
• Identify and secure print and digital-first media opportunities including brand profiles, executive features, commerce roundups, and partnership press
• Manage product placements, media samples, and interview coordination
• Serve as a primary day-to-day contact for media inquiries and support crisis and issue management when needed
• Ensure consistent brand voice and messaging across all external and internal communications
• Support with media outreach and guest list curation for brand activations as needed
• Collaborate with cross functional partners to align on brand messaging and priorities
• Support ongoing storytelling around partnerships, collection launches, and trends

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field
• 5+ years of experience in PR and communications, preferably within home, lifestyle, fashion, or retail
• Proven experience managing product-driven and seasonal PR campaign messaging
• Strong media relationships within lifestyle, design, or retail sectors
• Excellent writing, editing, and storytelling skills
• Professional experience working in an agency environment
• Knowledge of the retail industry including editorial calendars, product launch cycles, trend prediction and cultural moments
• Passion for the furniture and home decor industry
• Based in NYC, with occasional travel to LA when necessary