PR & Communications Director

New York, USA (Remote)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive regional PR for a luxury health brand, positioning longevity leadership and high-impact storytelling.

  • Own the Americas PR strategy and media relations for a premium health brand
  • Must-have: 10+ years in senior PR or brand communications roles
  • Standout: Deep network with editors, journalists, podcast hosts, and health/fitness KOLs

Job Description

Drive regional PR for a luxury health brand, shaping longevity authority and high-impact storytelling.

  • Responsibilities: Define and execute the PR & Communications strategy for the Americas, aligned with global brand objectives
  • Responsibilities: Position the company as a category-defining leader in longevity and proactive health
  • Responsibilities: Lead storytelling across key verticals: Longevity & preventive medicine
  • Responsibilities: Lead storytelling across key verticals: Executive health & performance
  • Responsibilities: Lead storytelling across key verticals: Women’s health & hormonal optimization
  • Responsibilities: Lead storytelling across key verticals: Regenerative therapies & advanced diagnostics
  • Responsibilities: Lead storytelling across key verticals: Lifestyle transformation & healthspan
  • Responsibilities: Own and grow relationships with top-tier media outlets
  • Responsibilities: Secure high-impact coverage, features, profiles, and expert placements
  • Responsibilities: Actively manage media pipeline, ensuring consistent top-tier visibility
  • Requirements: Experience: 10+ years in PR, Communications, or Brand Communications leadership roles
  • Requirements: Proven experience in: Luxury hospitality, wellness, health, or lifestyle brands
  • Requirements: Preferably proactive health, longevity, or performance-driven brands
  • Requirements: Demonstrated success driving high-impact earned media and brand visibility
  • Requirements: Network: Established personal relationships with Top-tier media editors and journalists
  • Requirements: Network: Leading podcast hosts and platforms
  • Requirements: Network: Influencers and KOLs in health, wellness, and lifestyle
  • Requirements: Strong access to the U.S. media ecosystem and cultural tastemakers
  • Nice To Have: Experience in global or luxury brand communications
  • Nice To Have: Established relationships with editors, journalists, influencers and KOLs in health, wellness, and lifestyle
Fitt Insider logo

Fitt Insider

Combining insights, expertise, and access, we equip leaders with the knowledge and network to succeed.

Founded in 2019
Pittsburgh, Pennsylvania, USA
17 employees (4 in marketing)

Traffic Signals

Monthly Visitors
131.4K
Traffic Source Mix
Search
33.6%
Direct
52.1%
Referral
6.6%
Social
6.8%
Paid
0.6%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
3 (18% of company)

Funding

Last Raise
$1.5M

Funding History

  • Sep 2022
    Pre Seed Round • $1.5M
  • May 2022
    Venture Round
  • Jul 2021
    Series A • $10.2M