Responsibilities

• Develop and execute ARCA’s PR strategy in the United States, with a primary focus on Miami.
• Build and maintain direct relationships with specialized media (architecture, design, real estate, lifestyle) and key editors, journalists, and content creators.
• Coordinate press tours, showroom visits, and in-person interviews.
• Monitor and report on media coverage and brand positioning.
• Serve as ARCA’s primary point of contact in Miami.
• Build and manage an active network of architects, interior designers, developers, brokers, and high-end clients.
• Maintain close relationships with existing and potential clients through one-on-one meetings, showroom walkthroughs, strategic lunches, coffees, and gatherings.
• Represent ARCA at key industry events.
• Plan, organize, and execute events in the U.S. as tools for brand positioning and lead generation, including private breakfasts and exclusive dinners.
• Material and collection presentations