Responsibilities

• Build and execute a proactive PR strategy that drives top-of-funnel awareness and brand credibility across key consumer and trade publications
• Secure consistent editorial coverage across high-authority trade, pet, health, and lifestyle media that supports our SEO and brand-building objectives
• Develop and pitch compelling story angles rooted in Wuffes' science-led positioning, founder narrative, product innovation, and customer impact
• Develop a pipeline of stories without hard ‘news’ - constantly thinking of ways we can create media-worthy brand moments that engage our editorial audience
• Manage press relationships with journalists, editors, and digital publications to build a pipeline of ongoing coverage opportunities
• Ensure Wuffes shows up in the right places when consumers — and AI-powered search tools — are researching pet health, supplements, and dog care
• Drive significant revenue growth through high-performing affiliate partnerships, with a focus on Amazon and DTC channels
• Activate and expand relationships with top publishers and commerce editors to secure regular product features and roundup inclusions
• Build and execute publisher strategies for key tentpole moments — including Pet Day, Prime Day, Fall Big Deal Days, and Black Friday/Cyber Monday — to maximise visibility and conversion
• Grow DTC affiliate performance through partners like StackCommerce, GiddyUp, and other high-intent networks

Requirements

• 3–5 years of experience spanning PR and affiliate marketing — with a strong understanding of how earned media and performance channels work together
• Existing relationships with commerce editors, journalists, affiliate managers, or digital publishers in the pet, health, or lifestyle space
• A clear grasp of how PR activity supports SEO, AEO, and GEO — and a track record of securing coverage in high-authority publications
• Experience influencing publisher pipelines, pitching story angles, negotiating placements, and driving measurable performance
• Comfort working with affiliate tools, networks, and performance dashboards (Levanta, Impact, Skimlinks, etc. a plus)
• A proactive, entrepreneurial mindset — you spot opportunities, open doors, and follow through with urgency

Preferred

• Levanta
• Impact
• Skimlinks
• a plus: experience with affiliate tools/networks and performance dashboards

Benefits

• Time to recharge - 15 days PTO pls 11 federal holidays to reset, relax and adventure
• Health Insurance Reimbursement - to support your coverage
• Work from Anywhere - We’re fully remote and you can also enjoy a change of scenery - work from anywhere for two weeks in summer and two weeks in winter (time-zone permitting)
• Enhanced Parental leave - More support for life’s important moments and milestones