Drive day-to-day PR for select accounts with leadership direction and strategic media guidance.

• Oversee day-to-day PR activities and client contact for key accounts.
• Showcase a strong knowledge of media, offering strategic pitching guidance to the team to meet coverage goals.
• Executes client-approved communications programs.
• Develops and track budgets.
• Oversees and executes national and local media relations strategies (print, broadcast, online).
• Integrates the use of social media to support client objectives with creative content.
• Supervises planning and execution of events for media or other client activities.
• Writes and edits media materials (news releases, media advisories, background materials, media messages and Q&A) as well as client presentations, speeches and by-line articles.
• May participate in crisis and issues management opportunities.
• Assists in managing and mentoring of junior staff.