Paid Search Specialist
Logical Position
USA (Remote)
AgencyFull-timeMid level2+ years exp.
3 days ago
PPC Specialist
Los Angeles, CA (On-site)
$75K/yr – $86K/yrFull time
Posted 3 months ago
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Job Description
Job Type
Full-time
Description
West Coast Trial Lawyers is a top-ranked personal injury firm known for its aggressive litigation approach and proven trial results. With over $1.7 billion recovered for clients, we handle complex, high-stakes cases against major corporations.
Position Overview
We are seeking a PPC Specialist to support high-intent lead generation campaigns within the legal space. This role will focus primarily on Google Ads and Meta Ads across high-cost, high-acquisition channels and is not an eCommerce-focused position.
The PPC Specialist will partner closely with the Growth Marketing Director to manage, optimize, and scale performance-driven campaigns, with a strong emphasis on lead quality, conversion performance, and true cost per acquisition. This is a high-impact role for someone who understands how to drive measurable results in a competitive, data-driven environment.
Responsibilities
West Coast Trial Lawyers offers a comprehensive benefits package that includes medical, dental, and vision insurance, a 401(k) with employer contributions, paid time off, sick leave, and holidays, along with firm-sponsored team lunches.
Salary Description
$75,000-$86,000 per year
Full-time
Description
West Coast Trial Lawyers is a top-ranked personal injury firm known for its aggressive litigation approach and proven trial results. With over $1.7 billion recovered for clients, we handle complex, high-stakes cases against major corporations.
Position Overview
We are seeking a PPC Specialist to support high-intent lead generation campaigns within the legal space. This role will focus primarily on Google Ads and Meta Ads across high-cost, high-acquisition channels and is not an eCommerce-focused position.
The PPC Specialist will partner closely with the Growth Marketing Director to manage, optimize, and scale performance-driven campaigns, with a strong emphasis on lead quality, conversion performance, and true cost per acquisition. This is a high-impact role for someone who understands how to drive measurable results in a competitive, data-driven environment.
Responsibilities
- Manage and optimize Google Ads campaigns focused on lead generation
- Build and refine campaign structures based on intent, geography, and performance data
- Conduct ongoing search term analysis and implement strong negative keyword strategies
- Monitor Auction Insights, impression share, and competitive positioning
- Manage and optimize Meta Ads campaigns for acquisition
- Use GA4 and Google Search Console to analyze performance trends and identify opportunities
- Evaluate performance based on true CPA and signed cases, not just CPL
- Collaborate on landing page improvements and conversion insights
- Support PPC reporting and help maintain accurate data collection across campaigns
- 2+ years of hands-on experience managing Google Ads for lead generation
- Experience in high-CPC industries such as legal, medical, or financial services
- Strong understanding of bidding strategy, match types, and performance optimization
- Ability to interpret data and make strategic decisions based on performance trends
- Solid understanding of SEO fundamentals, including indexation, canonicals, and keyword intent alignment
- Comfortable working in GA4, Search Console, and reporting tools
- Self-starter mindset with a proactive and accountable approach to performance
- Must be able to work on-site; this is not a remote position
West Coast Trial Lawyers offers a comprehensive benefits package that includes medical, dental, and vision insurance, a 401(k) with employer contributions, paid time off, sick leave, and holidays, along with firm-sponsored team lunches.
Salary Description
$75,000-$86,000 per year
West Coast Trial Lawyers
The attorneys at West Coast Trial Lawyers have won thousands of cases involving car accidents, truck accidents, brain injuries, spine injuries, wrongful death, and more. Our attorneys have worked for the largest firm in California, and southern California, and now leverage their backgrounds and legal knowledge to stand up to the world’s largest corporations they once defended. These include Fortune 500 companies such as Walmart, Chevron, J.P. Morgan Chase & Co., Facebook, and many more. Over the past ten years, we have recovered more than $1 billion for our clients.Our goal is to provide ordinary people the best legal representation with the best results. We are Harvard Law School educated and have years of experience working at the largest law firm in Los Angeles. We believe in our clients and their cases, so we work on a contingency fee basis. That means our clients do not pay any attorney's fees or costs unless we win their case.We are trial lawyers specializing in catastrophic injury and death cases. We get the best settlements from insurance companies because we prepare every case with the intention of going to trial. By holding wrongdoers responsible for their misconduct, we ensure justice for our clients and make the world a safer place for all.
Founded in 2004
Los Angeles, California, USA
129 employees (15 in marketing)
