Responsibilities

• Coordinate with internal team members to formulate comprehensive, evidence-based digital strategies for our clients including Paid Search, Retargeting, YouTube Advertising and Meta Advertising.
• Plan, create, and manage PPC campaigns across Google Ads, Bing, Meta (Facebook/Instagram), LinkedIn, and other digital platforms
• Develop proposed paid digital strategies and decks including recommended targeting, keywords, ad spend and schedules.
• Keyword, online market, user traffic and online competitor research to ensure our clients ads optimize and drive results.
• Manage the development and execution of go-to-market strategies for paid search, digital display, social media and YouTube campaigns - including strategic roadmaps and keyword research.
• Creating and implementing campaign A/B test experiments to identify optimal campaign settings.
• Monitor and analyze campaign performance using Google Analytics, Google Tag Manager, and platform-specific dashboards
• Effectively manages efforts to focus on delivering on top priorities in a fast-paced environment.
• Measure and report performance of all digital marketing campaigns, and assess against goals.
• Identify trends and insights, and optimize spend and performance based on the insights.

Requirements

• 3+ years of hands on experience managing paid digital marketing programs, including Google Adwords
• Agency experience a plus
• Analytical thinking with strong business acumen
• Working knowledge of analytics tools (Google, GTM, Adwords etc.)
• Strong knowledge of Meta Advertising, AdWords and Google Analytics
• Individual must be self-motivated, highly organized and able to multitask while meeting numerous daily deadlines
• Strong presentation skills
• Comfortable client facing

Benefits

• Work environment with talented, smart, and fun colleagues!
• Professional growth opportunities
• Full dental, medical and vision
• 17 paid holidays each year
• Unlimited PTO (paid time off)
• Flex work opportunities
• Four days in office, one day from home