Responsibilities

• Set up and manage a variety of Google and Microsoft PPC accounts for ecommerce clients in the vacation rental vertical
• Maintain client relationships and implement digital advertising strategies using best practices and Bluetent’s advertising approach
• Ability to seamlessly manage multiple accounts and competing priorities, while paying attention to improving ROI and customer satisfaction
• Provide budget recommendations based on seasonality, search impression share, and client goals
• Analyze historical data and optimize for online revenue and maximizing conversions
• Provide monthly client report including an analysis of the data and recommendations, and participate in monthly calls with various clients to communicate results and strategy ideas
• Collaborate with team members on multi-channel marketing initiatives, with an understanding of how paid search fits into the digital marketing ecosystem

Requirements

• Minimum of 3 years at a digital agency in a client facing Digital Advertising Specialist /PPC role
• Experience setting up and managing campaigns end to end in Google Ads and Microsoft Ads is required
• Strong understanding of paid search advertising and its value as part of a client’s digital marketing mix
• Ability to interpret and analyze data in Google Analytics 4
• Have an aptitude for data analysis and problem solving
• Looker (formerly Google Data Studio) Reporting experience is a plus
• Ability to communicate via email, phone, and video chat effectively and confidently with clients
• Ability to multi-task with ease and handle competing priorities
• Excellent organizational skills
• Must be a team player that is also comfortable working independently
• A passion for digital marketing and the desire to help small ecommerce businesses in the vacation rental industry succeed

Benefits

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance