PPC Specialist at INHABIT IQ | Knoxville, TN

PPC Specialist

Knoxville, TN (Hybrid)

Salary Not AvailableMid Level3+ years expOther

Posted 2 months ago

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Job Summary

Own end-to-end paid search for vacation rental ecommerce clients, aligning multi-channel digital strategies to maximize online revenue, conversions, and ROI.

Manage Google Ads and Microsoft Ads accounts across multiple clients, optimizing campaigns for performance and client satisfaction
Provide seasonality-based budget recommendations and ROI-driven bid strategies to improve impression share and conversions
Analyze historical data, generate client-ready insights, and lead monthly calls to inform strategy and cross-channel integration

Job Description

Responsibilities

Set up and manage a variety of Google and Microsoft PPC accounts for ecommerce clients in the vacation rental vertical
Maintain client relationships and implement digital advertising strategies using best practices and Bluetent’s advertising approach
Ability to seamlessly manage multiple accounts and competing priorities, while paying attention to improving ROI and customer satisfaction
Provide budget recommendations based on seasonality, search impression share, and client goals
Analyze historical data and optimize for online revenue and maximizing conversions
Provide monthly client report including an analysis of the data and recommendations, and participate in monthly calls with various clients to communicate results and strategy ideas
Collaborate with team members on multi-channel marketing initiatives, with an understanding of how paid search fits into the digital marketing ecosystem

Requirements

Minimum of 3 years at a digital agency in a client facing Digital Advertising Specialist /PPC role
Experience setting up and managing campaigns end to end in Google Ads and Microsoft Ads is required
Strong understanding of paid search advertising and its value as part of a client’s digital marketing mix
Ability to interpret and analyze data in Google Analytics 4
Have an aptitude for data analysis and problem solving
Looker (formerly Google Data Studio) Reporting experience is a plus
Ability to communicate via email, phone, and video chat effectively and confidently with clients
Ability to multi-task with ease and handle competing priorities
Excellent organizational skills
Must be a team player that is also comfortable working independently
A passion for digital marketing and the desire to help small ecommerce businesses in the vacation rental industry succeed