PPC Specialist at FirmPilot | USA | $90K/yr – $110K/yr

PPC Specialist

USA (Remote)

$90K/yr – $110K/yrMid Level3+ years expFull time

Posted 6 months ago

Job Summary

This role focuses on PPC for legal services, including keyword research, ad copy creation, campaign launches, and ongoing optimization. It requires 3+ years managing Google Ads, tracking setup, and CRM familiarity. Benefits emphasize remote work, measurable impact, and a collaborative, tech-enabled marketing approach.

Job Description

Responsibilities

Assist with keyword research and ad group structure tailored to legal services
Write and test compelling ad copy that reflects legal practice areas
Support campaign launches, budget pacing, and ongoing bid adjustments
Collaborate on landing page strategy to align with ad messaging and client goals
Track key performance metrics (CTR, CPC, CPA, etc.) and identify optimization opportunities
Assist Account Managers with regular campaign reporting and analysis
Recommend adjustments such as negative keywords, bid changes, and A/B testing
Monitor budget pacing to ensure consistent and effective ad spend
Assist with setup and QA of conversion tracking through Google Tag Manager (GTM), Google Ads, and GA4
Troubleshoot and resolve tagging or attribution issues for lead tracking

Requirements

3+ years of hands‑on experience managing Google Ads campaigns, ideally in a legal context
Strong understanding of paid search fundamentals and Google Ads platform
Experience writing high‑performing search ad copy tailored to professional services
Familiarity with tracking setup via GTM, GA4, and legal CRM systems (e.g., Clio, Lawmatics)
Comfortable working with spreadsheets, data analysis, and performance dashboards
Strong attention to detail, ability to manage multiple campaigns and deadlines

Preferred

Bonus: Experience working with or marketing for law firms

Benefits

Work That Matters – Your campaigns help law firms grow and serve more clients
Fast Execution, Real Impact – Agile, feedback‑driven team with visible results
Remote & Accountable – Work from anywhere with a results‑first culture
Performance‑Driven Creativity – Every campaign is an opportunity to learn and improve
AI Meets Human Expertise – Be part of a tech‑forward team innovating in legal marketing

FirmPilot

FirmPilot is the first AI Marketing Platform for Law Firms that intelligently suggests marketing tactics & generates high-quality content 10x faster to get more cases on auto-pilot.

Founded in 2023

Firmpilot.com