PPC Specialist at BLUE TENT MARKETING LLC | Knoxville, TN

PPC Specialist

Knoxville, TN (Hybrid)

Salary Not AvailableMid Level3+ years expOther

Posted 2 months ago

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Job Summary

Own, optimize, and report on paid search programs for vacation-rental ecommerce clients across Google and Microsoft, balancing ROI and client satisfaction across multiple accounts.

PPC Management: Set up and optimize end-to-end campaigns across Google and Microsoft Ads for vacation-rental clients.
Strategic ROI & Reporting: Advise on budgets by seasonality and goals, deliver monthly analyses, and participate in strategy calls.
Cross-Channel Collaboration: Align paid search with multi-channel marketing initiatives within the broader digital ecosystem.

Job Description

Responsibilities

PPC Management: Set up and manage a variety of Google and Microsoft PPC accounts for ecommerce clients in the vacation rental vertical.
Client Relationships & Strategy: Maintain client relationships and implement digital advertising strategies using best practices and Bluetent’s advertising approach.
Multi-Account & ROI Focus: Seamlessly manage multiple accounts and competing priorities, while paying attention to improving ROI and customer satisfaction.
Budget & Seasonal Planning: Provide budget recommendations based on seasonality, search impression share, and client goals.
Data-Driven Optimization: Analyze historical data and optimize for online revenue and maximizing conversions.
Reporting & Calls: Provide monthly client report including an analysis of the data and recommendations, and participate in monthly calls with various clients to communicate results and strategy ideas.
Collaboration: Collaborate with team members on multi-channel marketing initiatives, with an understanding of how paid search fits into the digital marketing ecosystem.

Requirements

Minimum of 3 years at a digital agency in a client facing Digital Advertising Specialist /PPC role.
Experience setting up and managing campaigns end to end in Google Ads and Microsoft Ads is required.
Strong understanding of paid search advertising and its value as part of a client’s digital marketing mix.
Ability to interpret and analyze data in Google Analytics 4.
Have an aptitude for data analysis and problem solving.
Looker (formerly Google Data Studio) Reporting experience is a plus.
Ability to communicate via email, phone, and video chat effectively and confidently with clients.
Ability to multi-task with ease and handle competing priorities.
Excellent organizational skills.
Must be a team player that is also comfortable working independently.
A passion for digital marketing and the desire to help small ecommerce businesses in the vacation rental industry succeed.