Responsibilities

• Develop, execute, and manage PPC and paid social campaigns across platforms including Google Ads, Microsoft Ads (Bing), Meta (Facebook/Instagram), Nextdoor, and other relevant paid social channels
• Perform keyword research, audience targeting, campaign setup, monitoring, optimization, and reporting
• Analyze performance data to identify trends, insights, and optimization opportunities to continuously improve results
• Manage and allocate budgets effectively to maximize ROI and hit performance KPIs
• Collaborate with creative and content teams to ensure ad copy, creative, and landing pages are optimized for conversion
• Conduct A/B testing on ad copy, creative, audiences, and landing pages to improve performance
• Stay up to date on PPC, paid social, and SEM trends, platform updates, and best practices
• Provide clear, data-driven reports and insights to clients and internal stakeholders, including recommendations for future strategy
• Work closely with SEO, analytics, and account teams to ensure a cohesive and integrated digital marketing strategy

Requirements

• Minimum of 1+ years of hands-on experience managing PPC and paid social campaigns across multiple platforms
• Working knowledge of Google Ads, Microsoft Ads (Bing), and paid social platforms such as Meta (Facebook/Instagram), LinkedIn, Nextdoor etc.
• Proven track record of building, managing, and optimizing paid media campaigns that drive measurable ROI and performance improvements
• Highly analytical mindset with the ability to interpret performance data, identify trends, and make data-driven optimization decisions
• Experience with PPC and paid media management tools, and advanced proficiency in Excel and/or Google Sheets
• Excellent written and verbal communication skills, with the ability to clearly explain performance insights, strategy, and recommendations to clients and internal teams
• Strong organizational skills and the ability to manage multiple accounts and priorities in a fast-paced environment
• Comfortable collaborating cross-functionally with creative, SEO, analytics, and account management teams