Responsibilities

• Manage and optimize PPC campaigns across Google Ads and Meta
• Drive high-quality inbound leads while maintaining target CPL
• Analyze campaign performance and implement data-driven optimizations
• Conduct A/B testing across creatives, audiences, and landing pages
• Collaborate with internal teams to improve lead quality and conversion rates
• Scale campaigns while maintaining efficiency and ROI

Requirements

• Proven experience managing PPC campaigns (Google Ads and Meta required)
• Experience running campaigns in the health insurance / U65 space strongly preferred
• Strong understanding of lead generation funnels
• Experience optimizing for CPL, ROAS, and conversion rates
• Strong analytical skills with the ability to adjust strategy quickly
• Self motivated and comfortable working in a performance driven environment

Benefits

• High-growth environment with consistent demand
• Direct impact on revenue and campaign performance
• Opportunity to scale campaigns and grow within the organization
• Performance-driven culture with clear expectations and outcomes