PPC Manager at Soft2Bet | Fort Lee, NJ | $100K/yr – $120K/yr

Soft2Bet

PPC Manager

Fort Lee, NJ (On-site)

$100K/yr – $120K/yrMid Level3+ years expFull time

Posted 6 months ago

Job Summary

PPC Manager leads paid media strategy and execution for iGaming in New Jersey across major networks.

Own end-to-end paid media across Google Ads, Apple Search Ads, Meta, and more.
Must-have: 3+ years in PPC with Google Search Ads and Apple Search Ads.
Standout: Full ownership of paid media for a strategic U.S. market.

Job Description

Responsibilities

Develop, manage, and optimize search and paid media campaigns across Google Ads (Search, Display, YouTube), Apple Search Ads, Bing, Meta, and other key networks for the New Jersey market.
Execute data-driven strategies to maximize player acquisition, conversion rates, and ROI.
Monitor campaign performance, analyze data, and generate actionable insights to improve key KPIs (CPA, CTR, ROAS).
Conduct ongoing keyword research, competitive analysis, and A/B tests to identify scaling opportunities.
Collaborate with creative and content teams to produce effective ad copy and visuals tailored to local audience behavior.
Ensure all ads and campaigns comply with U.S. iGaming regulations, advertising guidelines, and responsible gaming standards.
Manage budgets, forecasts, and media spends to ensure cost efficiency and profitability.

Soft2Bet

3.0 Glassdoor

Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds more than 16 global licences.

Founded in 2016

Santa Venera, Santa Venera, MLT

105 employees (8 in marketing)

www.soft2bet.com

44% recommend to a friend