Responsibilities

• Develop, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other channels to drive qualified leads
• Manage full-funnel HubSpot workflows, including campaign setup, tracking, lead routing, and reporting
• Write compelling ad copy and conduct keyword research, audience targeting, A/B testing, and competitive analysis to continuously improve performance
• Monitor daily performance metrics and make proactive optimizations to reduce CPL and increase ROI
• Plan and manage advertising budgets, forecasting spend and lead volume based on historical performance and market trends
• Track, analyze, and report on key metrics, including MQLs, opportunities, conversion rates, and pipeline contribution
• Own and optimize Google Shopping Ads strategy, including product feeds, compliance, and performance
• Monitor website analytics and recommend improvements based on data insights
• Build and optimize HubSpot landing pages, conversion paths, CTAs, and forms to maximize lead generation and conversions
• Improve user experience and lead capture through continuous optimization and performance analysis

Requirements

• 2–5 years of experience managing PPC campaigns with a focus on lead generation
• Proven track record of improving lead quality while reducing cost-per-lead
• Strong understanding of paid media best practices, conversion optimization, and landing page performance
• Analytical mindset with proficiency in interpreting PPC metrics, HubSpot analytics, and CRM data
• Hands-on experience with HubSpot Marketing Hub (campaigns, workflows, reporting) – preferred
• Bachelor’s degree in business or a related field
• Experience with CRM hygiene across HubSpot and CallRail
• Ability to work cross-functionally with sales to align feedback and lead quality

Nice To Have

• HubSpot Marketing Hub (campaigns, workflows, reporting) – preferred
• Experience with B2B lead gen funnels – preferred
• Google Ads and/or HubSpot certifications – preferred
• Broader digital marketing or SEO experience – preferred
• Strong writing and communication skills – already in requirements but reaffirmed here

Benefits

• Financial Security: 401(k) with company match, diverse investment options, and service-based bonuses
• Health & Wellness: Medical coverage with a $0 in-network deductible, plus telemedicine and mental health support, along with dental and vision coverage and additional wellness perks
• Work-Life Balance: Flexible PTO that never expires (with cash-out option), paid holidays, and a true no after-hours work culture
• Growth Opportunities: Tuition reimbursement, ongoing training, and clear paths for advancement
• Extras: Employee discounts, team events, catered lunches, and annual company outings