Responsibilities

• Product Launches: Identify product launch strategies including positioning and launch tier. Coordinate with CommZ regarding communication plans and promotional materials. Ensure successful product introductions and market penetration through go-to-market strategies, pricing, and programs in conjunction with Commercial Coordination
• Marketing Campaigns: Work collaboratively with our CommZ team to inform their execution of innovative marketing campaigns to drive awareness, demand, and sales of crop protection products.
• Sales Support: Collaborate with the sales team to provide training, product information, and marketing collateral. Assist in developing sales strategies and supporting sales efforts with targeted marketing initiatives.
• Brand Development: Collaborate with our CommZ team to develop messaging that resonates with the target audience and effectively communicates product benefits aligned with overall Atticus strategy.
• Data Analysis: Monitor and analyze marketing performance metrics, sales data, and customer feedback. Use data-driven insights to optimize marketing strategies and achieve business objectives.
• Industry Networking: Along with other key Atticus team members, represent the company at industry events, trade shows, and conferences. Stay informed about industry developments, emerging trends, and regulatory changes.
• Long-Term Portfolio Strategy: Develop and implement long-term strategies for product and portfolio management, ensuring that we are optimizing market access and accelerating the adoption curve. Ensure we have the correct geographic focus for each portfolio. Ensure that the Atticus is bringing forward a robust pipeline of products that drives the continued growth of our business.
• Budgeting and Forecasting: Lead budgeting and forecasting activities to ensure effective resource allocation and financial planning for marketing initiatives and product launches.