Responsibilities

• Develop marketing strategy and drive prioritization of marketing and communications campaigns
• Own overarching core messaging frameworks and develop positioning, messaging, and ROI strategy
• Lead market analysis (competitive, trends and white space) and make recommendations to business stakeholders
• Own overall channel strategy specific to the sector to drive growth of the business
• Work closely with business stakeholders to shape research, content, and insights agenda aligned to key business issues and client needs
• Create audience management strategies that prioritize buyer targeting and client journey development
• Build external marketplace relationships aligning to priority business issues with national industry associations, trade publishers and third-party event producers to optimize Deloitte's position in the market across channels. Negotiate favorable terms and measure ongoing impact
• Collaborate with marketers and comms team members aligned to offerings, sectors, and geographies to integrate content and marketing strategies, delivering One Deloitte to our clients
• Align with campaign marketers on the successful delivery of high-performing marketing campaigns that are on-time and on-budget

Requirements

• 15+ years of experience in marketing, with a focus on marketing strategy and planning
• Bachelor's Degree in Marketing or related discipline
• Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
• Microsoft Office Suite skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
• Understanding of Agile methodology and experience in Workfront are preferred
• Travel up to 10%