Responsibilities

• Portfolio Performance Analysis
• Analyze e-commerce performance across brand DTC sites, including traffic, conversion rate, AOV, customer acquisition, and retention metrics
• Identify cross-brand patterns and trends impacting portfolio growth
• Diagnose performance shifts and investigate root causes of growth opportunities or challenges
• Customer Acquisition & Retention Insights
• Monitor trends in new customer acquisition, repeat purchase behavior, and loyalty performance across brands
• Conduct customer cohort and lifetime value analysis to understand retention dynamics
• Identify signals of customer behavior shifts that may impact long-term growth.
• Growth Opportunity Identification
• Surface opportunities to improve conversion, acquisition efficiency, and repeat purchase rates across brand sites

Requirements

• Bachelor’s degree in Analytics, Business, Marketing, Economics, or a related field
• 2–5 years of experience in e-commerce analytics, digital growth, or performance marketing analysis
• Strong analytical skills with experience identifying patterns and translating data into strategic insights
• Experience with Google Analytics (GA4) and Shopify
• Proficiency in SQL, Excel, and data visualization tools (Looker, Tableau, or similar)
• Experience analyzing customer acquisition, retention, and lifetime value metrics
• Ability to communicate insights clearly

Preferred

• A pattern-spotter who enjoys digging into data to uncover meaningful insights
• Someone who moves beyond reporting to identify solutions and growth opportunities
• A strong problem-solver who investigates why performance changes occur
• A collaborative partner who can translate complex data into clear recommendations
• Curiosity about consumer behavior and how customers discover and purchase beauty products online