Responsibilities

• Publishes short-form content for the assigned brand or brands across social platforms on a consistent cadence, with volume aligned to the assignment.
• Schedules and posts clips, reels, and short videos at optimal times for each platform and audience, ensuring each post meets platform specifications and the assigned brand's standards before publishing.
• Writes compelling, on-brand captions for short-form content with hooks, calls to action, and copy tailored to each platform and audience.
• For multi-brand assignments, maintains distinct yet consistent voices across the assigned brands so each audience feels directly spoken to.
• Engages the assigned online community by responding to comments, messages, and mentions in a timely, warm, and Christ-like manner.
• Fosters conversation, answers constituent questions, surfaces meaningful interactions, and escalates sensitive or pastoral situations appropriately.
• Analyzes short-form content performance to understand what resonates and inform future captions, formats, and posting strategy, tracking reach, engagement, and growth metrics separately by brand where multiple brands are assigned.
• Shares performance findings and content recommendations with the assigned brand-area director and the broader Podcasting & Social Media team.
• Sets up and maintains engagement automations such as auto-replies, DM flows, and saved responses to scale community interaction without losing a personal, ministry-minded tone.
• Coordinates with podcast producers, videographers, graphic designers, and content creators to source clip-worthy moments and align social content with the assigned brand's publishing calendar.

Requirements

• Bachelor's degree in communications, marketing, journalism, or related field, or equivalent experience; a strong portfolio of social content can substitute
• 3-5 years of experience managing social media, community management, or creating short-form content
• Hands-on experience publishing on Instagram, TikTok, YouTube Shorts, Facebook, and similar platforms
• Experience writing social captions and copy, ideally for more than one brand or audience
• Familiarity with social scheduling and community-management tools
• Working knowledge of social analytics and engagement metrics
• Knowledge/Experience: Awareness of the assigned brand's audience and the broader Christian ministry context preferred
• Skills, Abilities, and Special Talents/Gifts: Strong short-form copywriting and caption-writing skills, including across multiple voices when serving multiple brands
• - Proficiency publishing and scheduling across major social platforms
• - Community management and audience engagement skills

Preferred

• Awareness of the assigned brand's audience and the broader Christian ministry context preferred