PLG Growth Marketer - AI Coding Software

New York, USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own growth for a founder-led AI product, driving PLG, paid channels, and community-led expansion to €1M ARR with founder media leverage.

  • Drive PLG loops, AI-first creative, and full-stack ad channels.
  • Must-have: proven zero-to-€1M ARR on a small team with AI-driven assets.
  • Standout: immediate experimentation with founder content as growth assets.

Job Description

Responsibilities

  • What you'll own: PLG motion: build the loops that pull vibe coders in before they know they're looking
  • Ad channels full-stack: message, creative (AI-first), media buying. You run it.
  • SEA / geo / paid: you launch, measure, optimize. No middleman.
  • Community & organic: the ICP is already in communities. You know how to show up there.
  • Founder content → distribution pipeline: architect what to create (scripts) and turn it into pipeline
  • Customer success as growth: early users are your best channel. Use them.

Requirements

  • You've done this before. You've taken a product from zero to €1M ARR and you know what that year actually costs.
  • → You've proven 0 → €1M ARR. Not on a team of 30. You drove it.
  • → AI is your default. Creatives, copy, analytics.
  • → PLG isn't a framework you learned. It's how you think.
  • → You see the founder's media presence and immediately know what you'd do with it.
  • → If the idea is good, it's live tomorrow. No decks.