Platform Marketing Lead

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.
• What You’ll Do: Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.

Requirements

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
• Strong project management across multiple concurrent workstreams.
• Ability to learn new products, audiences, and business models quickly.
• Clear recommendations, personal ownership, and willingness to handle execution details.
• Strong cross-functional communication and stakeholder management.

Benefits

• - Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
• - Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
• - Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
• - Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.