Responsibilities

• Fully understands details of GM’s Marketing data warehouses primarily for OnStar, but also Rewards Card, Rewards Loyalty, GM Owner database, and Analytics data marts
• Fluent in relational database structure, develops workflows and queries to pull customer audiences for campaign execution. Ensures data is accurate, segmented, cleansed, properly formatted, and ready for market
• Proficient in MarTech tools and solutions, including customer data platforms, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more
• Understanding of Analytics to create custom sampling audit reports for incentivized offer and audience testing
• Provides data, analysis, and recommendations to support multiple technical operations and ensure GM business satisfaction
• Conducts post-release validation and signs off on all production output data sets, along with the Campaign Management Lead (CML)
• Strategically provide direction to the CML and GM stakeholders on how best optimize suppressions, deduping in campaign programs, to ensure proper targeting/optimized data output
• Understands data compliance, data security and data privacy requirements
• Ability to innovate leveraging Business Intelligence (BI) reporting tools, and understanding Adobe Campaign
• Maintains and updates running-the-business technical processes to support campaign use

Requirements

• Bachelor’s degree required. Information Technology, Computer Science, Data Science or other related technical fields preferred
• 3+ years of relevant experience with tools and solutions, including customer data platforms, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more
• 3+ years software development experience
• Strong understanding of relational database design and application
• Understanding of best practices, framework, and design principals the following areas:
• SQL / PL –SQL
• Campaign Management Tools (Adobe)
• HTML
• Knowledge of Information Technology best practices
• Demonstrated ability to own / drive communicate with clients and internal stakeholders – answering complex questions, resolving issues, conducting research for client marketing team including marketing management.
• Attention to detail, important to monitor and audit

Preferred

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
• General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
• All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
• We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .