Planner, Video Investment

New York City, NY (On-site)

$61K/yr – $94K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Lead the agency’s video strategy and execution by turning market insights into measurable, data-driven plans that drive client objectives, while building scalable processes and cross-functional knowledge sharing with the activation team.

  • Video Leadership: translate strategy into actionable planning across linear, streaming, and addressable formats.
  • Cross-Functional Collaboration: share expertise, educate teams, and align with Precision for smooth campaign activation.
  • Operational Excellence: establish repeatable processes and ensure high-quality, on-time delivery that meets client goals.

Job Description

Responsibilities - You’ll become known within the company as an expert on the advanced video landscape, collaborating with the team on day-to-day projects, and artfully translating strategies into innovative video plans – all while building robust client relationships. - Staying up-to-date on the latest video offerings in the marketplace, spanning linear TV, streaming video, and addressable TV, meeting with vendors to discuss product roadmaps and agency wishlists, building deep partner relationships - Promoting a culture of shared learning and increasing visibility of video expertise within the agency - Delivering high-quality video planning & buying for clients, serving up a smart, thoughtful understanding of how video can achieve (and exceed) objectives and goals, using data & research - Establishing operational processes & executing with flawless attention to detail - Partnering with Precision teams who will handle execution and campaign maintenance, working cross-functionally to spread video knowledge and establish continuous communication with the activation team Requirements - A four-year college education - two to three years of media planning and/or buying experience (preferably with some online experience) - An awareness of the video space – you are inspired by the rapid changes happening within it – and have a hunger to learn - Exceptional communication skills – you’re skilled at working on a team, and problem, and being flexible so you can roll with whatever challenges arise, client or internal - A strong, proven ability to teach analytic skills to others, developing, encouraging, and inspiring them to grow - Willingness to travel as needed – you’re open to new places, new faces, and new ideas - Note: None Nice_to_have - Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation. Benefits - medical coverage - dental - vision - disability - 401k - paid time off - Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. - Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30

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