Responsibilities

• Responsible for contributing to the development of and executing strategy for the functional area
• Develop media strategy and recommendations under supervisor guidance
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Manage flowcharts and budgets for media plan development and maintenance
• Provide support for analytics and competitive client deliverables using Strategy tools to planned media weight and competitor investment
• Review and verify media buys to ensure proper execution; inclusive of national and local media
• Meet with vendor community to analyze value and applicability of media channels for client media plan
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 1+ years of experience in media planning/strategy
• Agency experience highly preferred
• Preferable Computer Skills/Software Knowledge: Microsoft Suite, Flowchart Software (MediaTools/Guideline) Nielsen Suite (R/F and Optimization Software), GWI, Kantar, comScore, Prisma, Mbox, MRI/GfK
• Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Demonstrate ability to learn new propriety software and processes quickly and proficiently (inclusive of AI)
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.