Responsibilities

• Create and execute audience strategies, including deriving insights, defining audience logic, and collaborating with internal teams to activate campaigns.
• Leverage syndicated tools (e.g., MRI Simmons, GWI, Numerator) and proprietary platforms (e.g., WPP Open) to generate audience insights and targeting recommendations.
• Translate human insights into actionable audience definitions, ensuring alignment with campaign objectives and regulatory requirements.
• Manage the flow of data from providers into activation platforms, ensuring accuracy and compliance with industry standards.
• Design and oversee testing frameworks to evaluate audience performance, providing recommendations for optimization.
• Monitor match rates and syndication processes to minimize data loss and maximize campaign effectiveness.
• Serve as a key point of contact for Johnson & Johnson, presenting insights and recommendations in a clear and compelling manner.
• Build strong relationships with client stakeholders, addressing their needs and providing proactive solutions.
• Partner with planning, activation, and analytics teams to ensure seamless execution of data-driven strategies.
• Identify opportunities to enhance workflows, streamline processes, and improve operational efficiency.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Liberal Arts, or a related field; OR equivalent professional work experience.
• 3–5 years of experience in data strategy, media planning, or programmatic advertising, preferably within a healthcare or pharma environment.
• Strong understanding of DSPs, Ad Serving, and Audience Activation
• Excellent communication and presentation skills, with experience in client-facing roles.
• Analytical mindset with proficiency in Excel and familiarity with data visualization tools.
• Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines.
• Curiosity and a passion for learning, with a proactive approach to problem-solving.
• Familiarity with healthcare regulations and compliance considerations is a plus.

Preferred

• Familiarity with healthcare regulations and compliance considerations is a plus.

Benefits

• Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.