Responsibilities

• Responsible for contributing to the development and execution of strategic approach and tactical plans across multiple brands within a CPG client
• Assist in development of digital RFPs and brief vendors
• Create and review plans based on a brief and ensure planned metrics are accurate
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Create and send insertion orders in Prisma and traffic tags
• Own weekly pacing document and present to clients during status
• Maintain stewardship of competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
• Prepare and update flowcharts and budget trackers
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
• Review and verify media buys to ensure proper execution

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 1+ years of experience in media planning/strategy
• Agency experience highly preferred
• Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Be a resource to others in the resolution of complex problems/issues

Preferred

• Preferable Computer Skills/Software Knowledge: Microsoft Suite, Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Mbox, MRI/GfK, GWI.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.