Sr. Media Planner, Investment & Strategy at IW Group Inc. | Los Angeles, CA | $105K/yr – $115K/yr

IW Group Inc.

Sr. Media Planner, Investment & Strategy

Los Angeles, CA (Hybrid)

$105K/yr – $115K/yrSenior Level6+ years expSalaried Ft

Posted 4 weeks ago

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Job Summary

Own media strategy development and budget optimization across digital and traditional channels, turning briefs into actionable plans and leadership-ready recommendations for clients.

Media Strategy Ownership: translate briefs into integrated plans across digital and traditional channels and emerging platforms.
Budget and Performance: lead allocation, pacing, and measurement to balance reach, efficiency, and business outcomes.
Client Leadership: present plans and insights, build trust through proactive strategic guidance.

Job Description

Lead the development of integrated media strategies aligned with client objectives, audience insights, cultural intelligence, and business goals.
Translate campaign briefs into strategic media frameworks and actionable recommendations across digital and traditional channels.
Develop media plans encompassing paid social, search, display, video, CTV, YouTube, audio, OOH, programmatic, and emerging platforms.
Evaluate market conditions, competitive activity, consumer behavior, and industry trends to inform media recommendations.
Partner with internal teams to ensure media strategies are aligned with broader marketing and communications objectives.
Identify innovative opportunities, emerging platforms, and AI-enabled solutions that drive campaign effectiveness.
Develop strategic budget allocation recommendations across channels and tactics to maximize campaign performance.
Lead media investment analysis and provide recommendations that balance efficiency, reach, engagement, and business outcomes.
Support vendor negotiations, rate evaluations, added-value opportunities, and media partnerships.
Maintain oversight of campaign budgets, pacing, actualization, and financial stewardship.

IW Group Inc.

Founded in 1990, IW Group, Inc. is a marketing and communications firm that specializes in reaching the growing multicultural market in the United States. The agency prides itself in the ability to provide timely strategic counsel and deliver quality results for the corporations and organizations it represents. With offices in Los Angeles, San Francisco and New York, IW Group’s capabilities include advertising, public relations, corporate and community relations, events marketing, partnership marketing programs, market research, interactive, social media and cultural awareness training.

Founded in 1990

Los Angeles, California, USA

162 employees (45 in marketing)

iwgroup.agency