Responsibilities

• You’ll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs).
• As Media Planner, Paid Social , you’ll manage our clients’ paid social activities, from planning to implementation and reporting.
• Day-to-day, Your Role Includes
• Serve as a member of the cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices.
• Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy.
• Flawlessly run paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals.
• Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan.
• Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives. Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs.
• Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams.
• Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.
• Produce clear communication for internal teams and directly to clients regarding campaign performance, recommendations and expected deliverables.
• Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed.
• Participate in the training of junior team members as needed.