Responsibilities

• Demand Generation & Campaign Execution: Launch and optimize integrated, multi-touch campaigns across email (Marketo nurture tracks), paid media, webinars, and field events tailored to specific manufacturing personas and verticals.
• ABM Program Management: Execute target account plays using intent and engagement signals to build account-specific landing pages, ad audiences, and customized content sequences.
• BDR & Sales Collaboration: Act as the daily marketing liaison to the BDR team, briefing them on active campaigns and real-time intent signals to ensure timely sales follow-up.
• Pipeline & Marketing Operations: Maintain marketing database hygiene and leverage Salesforce or equivalent BI dashboards to track pipeline health, account engagement, and performance gaps.
• Asset Coordination: Partner with Corporate and Global Marketing teams to develop, localize, and organize campaign assets and sales enablement tools.

Requirements

• 3+ years of B2B marketing experience within enterprise software, SaaS, or technology, with a focus on demand generation or ABM execution.
• Hands-on experience with marketing automation platforms (preferably Marketo) and CRM tools (Salesforce). Exposure to ABM platforms (e.g., 6sense, Demandbase) is highly preferred.
• Deep understanding of the distinction between demand creation and demand capture, paired with an analytical mindset comfortable building dashboards and interpreting pipeline data.
• Experience in manufacturing, supply chain, ERP, or industrial software verticals is a meaningful advantage.
• Familiarity with using AI tools for content drafting, personalization, or campaign optimization is a strong plus.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent hands-on experience.
• Ability to travel approximately 10–20% for field events, team summits, and planning sessions.
• Primary Performance Metrics (KPIs): Pipeline sourced from marketing programs.; Account engagement rates across ABM programs.; BDR follow-up and SAO conversion rates.; Marketing database health and attribution accuracy.

Benefits

• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs.