Responsibilities

• Plan and coordinate referring-physician outreach, including Lunch and Learns, in-person visits, and ongoing relationship-building with community and regional providers.
• Under direction, develop and print digital collateral — flyers, brochures, and referral materials — tailored to each specialty.
• Participate in managing the department's social media presence, including content planning, posting, and engagement.
• Collaborate with existing marketing leadership to execute digital patient-direct marketing campaigns to drive appointment volume.
• Communicate effectively with hospital, departmental, and section leadership on priorities and project updates.
• Track and report on referral activity, digital engagement, and new-patient volume tied to marketing efforts
• Partner with the hospital marketing team to ensure alignment with institutional brand and messaging standards.
• Provide support to Senior Communications and Events Coordinator in driving departmental outreach and growth across all media platforms.
• Problem solve delays and other obstacles in an effort to ensure outreach projects are achieving set deadlines.
• Collaborate effectively with both internal and external stakeholders

Requirements

• Minimum requirements include a college or university degree in related field.
• Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.

Preferred

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in marketing, communications, or physician liaison/relations work; healthcare experience preferred.
• Strong writing and content-development skills across print, digital, and social channels
• Comfort working directly with physicians and clinical leadership.
• Experience with social media management and digital marketing/analytics tools.
• Experience in web and digital applications for creating, posting and publishing communications.
• Experience in an Academic or University setting preferred.
• Working with graphic design and branding guidelines preferred.
• Writing for diverse audiences including executive teams, employees, board members, media, policymakers, and the public.
• Advanced skills in Microsoft Office Suite, Excel, and reporting and visualization tools including Canva and Adobe.