ATHENS ORTHOPEDIC CLINIC, PA

Physician Relations and Community Engagement Coordinator

Athens, GA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

The role focuses on referral growth, relationship management, and market intelligence to promote Athens Orthopedic Clinic services. It emphasizes organizing educational outreach, resolving referral issues, and maintaining community-focused branding. The requirements outline experience in healthcare sales, CRM proficiency, and travel up to 70-80%.

Job Description

Responsibilities

  • Referral Growth & Sales: Execute face-to-face outreach visits (cold calls and scheduled meetings) to primary care and specialty offices to promote our physicians and services.
  • Relationship Management: Act as the primary point of contact for referring offices; foster long-term loyalty by ensuring they have the necessary materials (referral forms, maps, bio cards) and contact info. Effectively communicate the unique value of Athens Orthopedic Clinic services.
  • Issue Resolution: Identify and "fix" referral leaks. If a referring office is unhappy with a process, report this to internal leadership and facilitate a solution to regain their trust.
  • Market Intelligence: Track and analyze referral patterns using CRM software (e.g., Salesforce, Marketware). Monitor competitor activities and new practice openings in the region.
  • Educational Outreach: Coordinate "Lunch and Learns," webinars, or CME events where our specialists can present new treatments or technologies to potential referring partners.
  • Brand Advocacy: Ensure the practice is viewed as a "community-centered, patient-first" provider through consistent messaging and professional representation.

Requirements

  • Education: Bachelor’s degree in Marketing, Business Administration, or Healthcare Administration.
  • Experience: 3–5 years of experience in healthcare sales (pharmaceutical, medical device, or provider relations).
  • Strong clinical acumen (ability to discuss complex medical procedures/specialties).
  • Proficiency in CRM tools and data analysis.
  • Excellent interpersonal and public speaking skills.
  • Travel: Ability to travel locally up to 70–80% of the time to visit provider offices