Responsibilities

• Develop and execute a comprehensive social media strategy aligned with brand positioning and growth goals
• Build and manage monthly and quarterly content calendars across all brands
• Ensure consistent brand voice, tone, and visual standards
• Identify opportunities to leverage product launches, partnerships, trade shows, and campaigns
• Partner closely with the marketing and design teams to concept, brief, and produce content
• Provide clear creative direction for static posts, video content, reels, and short-form storytelling
• Coordinate product photography, lifestyle shoots, and influencer content
• Ensure all content meets compliance and brand guidelines

Requirements

• 3–6+ years of social media management experience (preferably multi-brand or agency experience)
• Strong understanding of brand strategy and content marketing
• Experience managing content calendars at scale
• Proficiency with social scheduling and analytics tools
• Experience working cross-functionally with design and marketing teams
• Excellent written communication skills
• Hands-on design experience (Adobe Creative Suite, Canva, Figma, or similar) with ability to create and edit social-ready assets
• Highly organized and deadline-driven