Personalization Specialist

Responsibilities

• Build, manage, and optimize personalization campaigns across the website and eCommerce platform using tools such as Dynamic Yield, Monetate, Salesforce Personalization, or similar
• Define audience segments based on behavioral, demographic, and transactional data to deliver relevant content, product recommendations, and messaging
• Partner with merchandising, marketing, and UX teams to align personalization efforts with broader business goals and seasonal priorities
• Design and execute A/B and multivariate tests to validate personalization hypotheses and continuously improve performance
• Monitor and report on key metrics including click-through rate, conversion rate, average order value, and revenue per visitor
• Maintain the personalization roadmap and prioritize initiatives based on data-driven insights and business impact
• Ensure data quality and proper tagging/tracking in coordination with analytics and engineering teams
• Stay current on personalization trends, platform capabilities, and industry best practices

Requirements

• 2–4 years of experience in eCommerce, digital marketing, or a related field with hands-on personalization or CRO experience
• Familiarity with personalization or experimentation platforms (e.g., Dynamic Yield, Optimizely, Adobe Target, Monetate)
• Solid understanding of customer segmentation and behavioral targeting
• Analytical mindset with the ability to interpret data and translate findings into actionable recommendations
• Experience with A/B testing methodologies and statistical significance
• Strong cross-functional communication and project management skills
• Familiarity with web analytics tools such as Google Analytics or Adobe Analytics
• Travel Required Yes – Up to 25%
• Occasional travel to Floor & Decor Store Support Center (Atlanta, GA), vendor/partner sites, or industry conferences may be required

Preferred

• Experience with product recommendation engines or AI-driven personalization
• Basic knowledge of HTML/CSS or tag management systems
• Background in retail or DTC eCommerce

Benefits

• Bonus opportunities & career advancement opportunities at every level
• Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
• Work-life balance, including:
• Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1