Responsibilities

• Help develop and execute a social media strategy for a physician and business woman's personal brand.
• Create fresh and engaging ideas for Instagram, TikTok, Reels, Stories, and other social platforms.
• Assist with filming, photographing, editing, and organizing content.
• Develop content calendars and help maintain a consistent posting schedule.
• Identify current trends, sounds, topics, and content opportunities relevant to the brand.
• Help establish a consistent visual identity, tone, aesthetic, and overall brand presence.
• Write or assist with captions, hooks, content concepts, and storytelling.
• Help create content surrounding business, medicine, aesthetics, lifestyle, events, and day-to-day activities.
• Assist with behind-the-scenes content during meetings, events, business activities, travel, and other opportunities.
• Organize photos, videos, raw footage, and other digital assets.

Requirements

• Bilingual in English and Spanish.
• Creative and genuinely interested in social media, branding, and content creation.
• Highly organized and detail-oriented.
• Proactive and able to anticipate needs.
• Comfortable taking initiative and suggesting new ideas.
• Professional, positive, energetic, and dependable.
• Able to work independently and manage multiple priorities.
• Comfortable working closely with a busy physician and entrepreneur.
• Flexible with scheduling when necessary.
• Comfortable being present during content creation, events, meetings, and travel.

Preferred

• Previous experience as a personal assistant, executive assistant, social media manager, content creator, or similar role.
• Social media management or content creation experience.
• Experience creating short-form video content.
• Basic video/photo editing skills.
• Experience with Canva, CapCut, Adobe applications, or similar editing platforms.
• Experience working with a personal brand, entrepreneur, physician, executive, influencer, or public-facing professional is a plus.
• Understanding of the beauty, aesthetics, medical, wellness, lifestyle, or luxury industries is a plus.