Performance Media Specialist

Columbus, OH (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive digital marketing operations including listings management, campaign analysis, and CMS support to optimize visibility and performance across directories and paid media.

  • Must-have: 1–3 years in digital marketing with hands-on experience in Google Ads, SA360, GA4, or affiliate platforms.
  • Standout: Owns cross-functional coordination across teams to update store hours, locations, and services.
  • Standout: Analyzes KPIs and provides actionable optimization insights.

Job Description

Responsibilities

  • Google Business Profile Management and other Directory Updates
  • Maintain and update business listings within Yext to ensure accuracy and consistency.
  • Coordinate with internal teams to reflect changes in store hours, locations, or services.
  • Troubleshoot and resolve issues related to Google Business Profiles.
  • Assist the field in store listing troubleshooting and error updates.
  • Campaign Performance Analysis
  • Monitor and analyze key performance indicators (KPIs) across digital media channels.
  • Identify trends, anomalies, and opportunities for optimization.
  • Provide actionable insights and recommendations to improve campaign effectiveness.
  • CMS Page Support

Requirements

  • Bachelor's Degree in marketing, communications, business or other related field Required
  • 1-3 years Experience in Digital marketing, Media analytics, Agency or in-house
  • Foundational understanding of performance media channels including paid search, organic search and affiliate marketing. Required
  • Hands-on experience with platforms such as Google Ads, SA360, GA4, or affiliate marketing platforms. Preferred
  • Proficiency in Microsoft Excel for data analysis and reporting. (Medium proficiency)
  • Proficiency in PowerPoint for presentation creation (Medium proficiency)
  • Strong attention to detail and ability to manage multiple tasks simultaneously. (High proficiency)
  • Excellent written and verbal communication skills. (High proficiency)
  • Ability to work collaboratively across teams and adapt in a fast-paced environment. (High proficiency)
  • Analytical mindset with a curiosity for testing, learning, and optimization (High proficiency)

Preferred

  • Hands-on experience with Google Business Profiles, Yelp, and online directory management Preferred
  • Google ads certified Preferred

Benefits

  • Total job benefits valued at more than $10k*. This includes a 401(k) plan with company matching, medical coverage plans customized to suit your needs and a commitment to work/life balance through our paid time off (PTO) programs, company holidays and paid volunteer days.
  • View all our health, wealth and life offerings at www.safelitebenefits.com
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Safelite

We’re the auto glass experts. Since 1947, we’ve helped people get back to driving safely. They count on us to repair and replace their glass and recalibrate their vehicle’s advanced safety systems — and that’s something we don’t take lightly.But we’re more than just a glass company. Our teams go above and beyond, pushing the limits to innovate new ways to bring unexpected happiness to people every day. We empower our associates with the support they need to make a difference, deliver memorable service, and do the right thing. Because we know our people make our purpose possible. It’s this philosophy that drives our culture.Come join us. We want to be the best place you’ll ever work. Apply today at safelitecareers.com.

Founded in 1947
Columbus, Ohio, USA
6.9K employees (80 in marketing)

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$457K
Traffic Source Mix
Search
48.3%
Direct
43.5%
Referral
5%
Social
0.8%
Paid
2.3%

Headcount Trend

Current headcount: ~6.9K

Marketing Team

Marketing Team Size
54 (1% of company)

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