Performance Media Coordinator (Paid Search)

Portsmouth, NH (Hybrid)

Salary Not AvailableIntern/New GradFull time

Posted 2 months ago

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Job Summary

Own and optimize the paid search support stack end to end, from keyword research and ad copy through budget management and reporting, with an emphasis on data-driven optimization and client communication.

  • Demand Generation: Assist in keyword research, ad copy development, bid management, and optimization across networks.
  • Marketing Ops: Build and maintain Google Data Studio reports and monthly data pulls for clients.
  • Analytics/Reporting: Present optimization recommendations to seniors and translate performance into client-ready insights.

Job Description

Responsibilities

  • Assist senior team members with paid search campaign development, including keyword research and ad copy development.
  • Traffic paid search campaigns across all networks as directed by senior members of the team.
  • Assist senior team members with daily budget management.
  • Present optimization recommendations for paid search campaigns to senior members of the team. Execute on approved recommendations.
  • Build and maintain Google Data Studio reports for all paid media clients.
  • Responsible for pulling data for monthly reports for all paid media clients.
  • Attend partner and vendor calls.
  • Expected to grow understanding of paid search tactics and strategies.
  • Expected to grow understanding of client management and proactive problem-solving.
  • Performs other related duties as assigned.

Requirements

  • 0–2 years of experience
  • Bachelor’s degree or equivalent experience in a related field
  • Proficient with Microsoft Office Suite, Google Docs, Google Sheets, and Google Slides
  • Excellent written and verbal communication skills
  • Strong organizational skills
  • Ability to adapt to and work in a fast-paced environment

Preferred

  • Google Ads certification
  • Knowledge of analytics platforms including Google Analytics, Google Data Studio, and Google Tag Manager a plus
  • Previous experience at an agency or internal marketing department a plus
  • Knowledge of paid search platforms including Google Ads (Search, Display) and Microsoft Advertising (Bing) a plus

Benefits

  • The chance to be a part of a growing company and the next success story
  • Amazing opportunities for career development
  • Recognition programs
  • Employee referral bonus
  • Hybrid work schedule; 2 days in the office, 3 days working from home
  • Fun and collaborative work environment
  • Casual dress code
  • Insurance Coverage (medical, dental, vision, life, and disability)
  • 401(k) retirement plan, with employer 4% match
  • Work/life benefits, including mental health and wellbeing support
Swell Media logo

Swell Media

Our vision is clear. We want to be the most effective, insights-driven media agency anywhere, by crafting purposeful media solutions to help you overcome challenges today and prepare for tomorrow.

Founded in 2013
Portsmouth, New Hampshire, USA
27 employees (15 in marketing)

Traffic Signals

Monthly Visitors
899
Traffic Source Mix
Search
28.1%
Direct
42.6%
Referral
4.8%
Social
23.4%
Paid
1%

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
14 (52% of company)
Median Career Experience
16.5 years
Median Tenure
6.5 years