Performance Media Analyst, Display & Native

Responsibilities

• Own day-to-day buying, bidding, and pacing across display and native channels against monthly and quarterly targets
• Analyze performance metrics and trends in order to identify opportunities to grow our business
• Drive performance marketing and bidding through rapid testing and building scalable capabilities
• Design, analyze, and present channel tests, such as creative, geo holdouts, or site experience tests Identify opportunities for improvement, design test plans and measurement frameworks, manage testing processes, and implement winning strategies.
• Work directly with platform and managed-service partners, and hold them accountable to their performance commitments
• Collaborate with product, engineering, data science, and compliance teams on cross-functional initiatives
• Leverage your technical skills to automate operations, reporting, and modeling

Requirements

• Strong analytical mindset with a degree in Statistics, Mathematics, Economics, Computer Science, related field, OR demonstrated analytical and technical experience
• Able to structure and break down a complex problem into its component parts
• Entrepreneurial spirit with a strong sense of urgency and accountability
• Proficient in data analysis and with an understanding of statistics
• Capable of using data to tell a story and drive change
• Curious about what actually creates value in a media channel, not just what the platform reports
• Comfortable owning a number and being accountable for it
• You are a team player and have the ability and desire to collaborate effectively
• Excited to relocate to Boston, or already living here!

Preferred

• Native, display, or social display buying experience of any kind
• Hands-on experience in any biddable media platform: Google Ads, Criteo, Microsoft Audience Network or MSN, MediaGo, Outbrain, Taboola, The Trade Desk, Amazon DSP
• SQL beyond the basics, dbt, warehouse such as Snowflake or BigQuery
• Performance marketing at a marketplace, lead-generation, or other business where revenue per session matters more than cost per acquisition
• Insurance, fintech, or other heavily regulated category