Responsibilities

• Build, launch, manage, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, TikTok, Meta, and other relevant platforms.
• Manage Google Ads campaigns across Search, Display, Shopping, and Performance Max.
• Monitor campaign performance daily, including CTR, conversion rate, CPC, CAC, ROAS, and cost per registration.
• Manage advertising budgets to maximize ROI by scaling high-performing campaigns and optimizing or pausing underperforming campaigns.
• Continuously refine audience targeting, keywords, bidding strategies, campaign structures, and messagingbased on performance data.
• Provide clear weekly performance reports with actionable insights and recommendations.
• Design and execute structured marketing experiments across targeting, keywords, bidding, creative, landing pages, offers, and campaign strategies.
• Document experiment hypotheses, methodology, results, learnings, and measurable business impact.
• Conduct regular performance reviews to identify winning strategies and define future testing priorities.
• Scale successful experiments into ongoing campaigns while systematically eliminating underperforming approaches.

Requirements

• 5+ years of experience (from What Makes You a Great Fit)
• Strong hands-on expertise with Google Ads, including Search, Display, Shopping, and Performance Max.
• Experience managing campaigns on at least one additional platform such as Microsoft Ads, TikTok, YouTube, or Meta.
• Strong understanding of paid media strategy, audience targeting, bidding, keyword optimization, budget management, and campaign structures.
• Hands-on experience setting up and maintaining tracking through Google Analytics 4 and Google Tag Manager.
• Proven experience with A/B testing, structured experimentation, landing page optimization, and funnel analysis.
• Strong analytical and quantitative abilities, with a habit of making decisions based on evidence rather than assumptions.
• Excellent ability to translate complex marketing data into clear business insights and actionable recommendations.
• Highly organized and meticulous about documentation, measurement, timelines, and processes.
• Comfortable working independently in a remote environment with minimal supervision.