Performance Marketing Strategist (Remote US)

Irvine, CA (Remote)

$70K/yr – $95K/yrSenior Level3+ years expFull time

Posted 3 days ago

Job Summary

Own and optimize a portfolio of paid media programs for B2B SaaS clients, driving strategy, budget management, cross‑channel campaigns, and client relationships.

  • Lead multi‑platform PPC campaigns and cross‑channel strategies
  • Coordinate with clients and vendors to align tasks and improve performance
  • Analyze data and optimize campaigns to maximize ROI

Job Description

Responsibilities

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
  • Deeply understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Understand the value of Programmatic campaigns
  • Responsible for personal productivity and utilization

Requirements

  • 3+ years experience working at a performance/digital marketing agency
  • Experience working specifically with B2B SaaS/tech clients in an agency setting
  • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
  • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
  • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
  • Ability to drive results and measure via OCT
  • Proven and measurable success with mid-market or enterprise accounts
  • A unique perspective on how to drive value for SaaS
  • Ability to translate and articulate strategy and tell stories with data

Benefits

  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
  • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
  • Mental - Access to certified therapists through Spring Health, membership to Headspace
  • Physical - Gympass
  • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • Financial - Traditional and Roth 401(k) with a 3% company match
  • Bonus - Annual bonus based on tenure, which scales in total amount over time
  • Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!
Directive logo

Directive

The world's largest B2B brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, Content + SEO, Design, Strategy, and RevOps. It's time for B2B companies to stop guessing about marketing ROI and start predicting sales revenue with industry-leading financial modeling. Build a winning game plan with Directive. You can find our talented team in the Americas, EMEA, and APAC!

Founded in 2014
Irvine, California, US
211 employees (116 in marketing)

Salaries

Posted range

$70K/yr – $95K/yr

Taken straight from the job posting.

See all Directive salaries

Traffic Signals

Monthly Visitors
50.6K
Monthly Google Ads Budget
$40.5K
Traffic Source Mix
Search
45.7%
Direct
39.6%
Referral
8.7%
Social
4.8%
Paid
1%

Headcount Trend

Current headcount: ~230
Directive logo

Performance Marketing Strategist (Remote US)

Directive · Irvine, CA · Remote