Responsibilities

• Own the paid media engine for a $1B+ brand. Decide what to launch and where the budget goes.
• Manage a multi-million-dollar monthly budget across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team.
• Build the system that runs the scaling decisions: design and document the rules that govern spend, when to pause, when to increase budget, when to pull back, and the measurement each decision depends on; automate to run without day-to-day executive oversight.
• Architect the creative engine as a system: concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, and whitelisting.
• Design capital allocation on marginal return rather than platform-reported averages; structure the performance marketing function with org design authority and CEO sign-off, reporting directly to the CEO.
• Identify, evaluate, and pilot paid channels beyond Google and Meta.
• Structure the performance marketing function itself; build pause/hold/scale logic, budget guardrails, and escalation protocols from scratch in the first 12 months.

Requirements

• 7+ years in performance marketing with sustained ownership of $1M+/month on both Google and Meta (concurrently or across roles).
• "Ownership" means authority over strategy, structure, and budget, not just execution.
• Google depth at PMax-era: campaign structure, feed management, brand/non-brand economics.
• High-AOV considered-purchase experience ($1,000+ order values): sparse-conversion, long-decision-cycle categories.
• Personally built, not inherited, bid, budget, and pause decision systems at scale. You'll be asked to present a playbook you authored.
• Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.
• Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics.
• Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.
• Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.

Preferred

• Scripting against Meta/Google APIs; Google Ads Scripts.
• Mixed agency + in-house background.
• Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).
• D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.

Benefits

• Health & Protection: Comprehensive medical, dental, and vision insurance (based on country of hire)
• Time Off: Generous Paid Time Off (PTO) + Public holidays
• Remote First: Work from the comfort of your home office
• Learning & development opportunities
• International team collaboration across 16+ nationalities. Your assumptions get challenged daily.