Responsibilities

• Paid media and lead generation
• Own ZRG's paid media strategy and execution across all channels - paid search (PPC/SEM), paid social (LinkedIn, programmatic), content syndication, intent-based targeting, and display - with a relentless focus on cost-efficient lead and pipeline generation.
• Set channel strategy, be accountable to budgets set by the Director, GTM Operations, and hold agencies and platforms accountable to performance against UQL, MQL, meeting, cost-per-lead, cost-per-meeting, and pipeline contribution targets.
• Build and continuously optimize full-funnel paid programs that drive both awareness and direct response, ensuring every dollar works harder over time.
• Oversee landing page strategy, conversion rate optimization, and A/B testing frameworks to maximize the yield from paid investment.
• Leverage new techniques around AI-driven market signals – UQLs – and generating nurture strategies to convert those into qualified leads.
• Cross-sell and post-hire engagement
• Execute against ZRG's post-hire engagement marketing strategy – starting with our Role Call program - ensuring that clients who hire through one ZRG service line are exposed to, educated on, and converted to others.
• Build nurture programs and campaigns that keep ZRG visible and relevant to existing clients across the full lifecycle, from placement through retention and expansion.
• Partner with client success, delivery, and account teams to identify cross-sell moments and turn them into scalable, repeatable marketing programs.

Requirements

• A senior performance marketer with 8+ years of experience across paid media, demand generation, and marketing operations - ideally in B2B professional services, SaaS, or a similarly complex, consultative sales environment.
• Proven ability to drive pipeline and revenue through paid and owned channels, with deep fluency in paid search, paid social, programmatic, and marketing automation.
• You own results. You sweat the details. You earnestly and deeply desire and drive outcomes – not just checklist completion.
• Experienced in cross-sell and lifecycle marketing - you understand how to use marketing to expand existing relationships, not just acquire new ones.
• A strong collaborator who can work alongside business unit leaders, sales teams, and commercial partners to align marketing to revenue goals without losing sight of execution.
• Analytically rigorous - you know your numbers, build your own reports when needed, and use data to make decisions and tell stories.
• An experienced people leader and agency manager who can develop talent, hold partners accountable, and build a high-functioning team.
• A trusted advisor who takes the extra time to explain the details and does the right thing for the people and the business.
• Comfortable with ambiguity and excited by the opportunity to build something - you don’t need a fully built playbook to get started.

Benefits

• comprehensive benefits package.